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A successful website is created through an effective combination of keyword rich, reader friendly content and quality design. I write quality, customized copy which will enhance the websites you design.
What makes a website successful?
Clients expect results from their websites.
Businesses realize their website is a success when visitors respond.
• How many products were sold on-line this week?
• Did existing clients schedule appointments on-line?
• Were sales leads generated through our Contact Us form?
• Are customers subscribing to our E-Newsletter?
Flash intros and fancy graphics are initially impressive, but don't always draw visitors further into the site. Compelling content, artfully executed, drives people to act.
Content Strategy
Organizations must have a defined goal (sell products, generate leads, enroll members) and develop a content strategy that directly contributes to achieving that goal. When the layout of the site is based upon this content, the site is more helpful to visitors. Useful content draws visitors in, and ultimately leads them to act (buy, subscribe, contact, or join).
Well written content provides the information visitors are looking for and develops a customer's confidence in the organization. Once the relationship is established, customers feel more comfortable purchasing products or directly contacting the business or organization.
Pay Per Click Strategy
Businesses are initially pleased with the increased traffic that results from pay per click marketing techniques. However, the ultimate goal of turning browsers into buyers will largely depend on the right content keeping them at the site.
Effective content will lead them further into the site, and ultimately to the shopping cart!
Other Writing Services
• Rewriting Existing Pages - Editing
• Proof Reading
• E-zines & Newsletters
• Case Studies
• Sales Letters
• Brochure Content
• Marketing Materials
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